Head of Marketing | Future of Space
October 2024 - October 2025 | Remote
 

Led end-to-end marketing strategy and execution for luxury expedition travel brand during critical growth phase, overseeing brand positioning, digital marketing, partnership development, and customer acquisition initiatives for high-ticket ($30K+) experiential travel offerings.


 

Strategic Leadership

Marketing Strategy & Business Development

• Architected comprehensive go-to-market strategy for luxury Antarctica expedition featuring high-profile talent partnerships (NASA astronauts, celebrity ambassadors)

• Repositioned brand from bot-driven vanity metrics to authentic community-led growth model, resulting in measurably higher engagement and conversion potential

• Conducted strategic audit of existing marketing efforts, identified critical gaps, and implemented turnaround strategy during organizational crisis periods

• Developed customer acquisition framework targeting ultra-high-net-worth individuals in luxury adventure travel vertical

• Created brand narrative connecting space exploration themes with expedition travel experiences

Brand Management & Positioning

• Rebuilt brand identity from ground up after inheriting account with 20K purchased followers and minimal authentic engagement

• Established brand voice, visual identity system, and content guidelines across all customer touchpoints

• Positioned company as thought leader at intersection of space exploration, luxury travel, and human achievement

• Made high-stakes recommendation to delete existing social presence and restart with authentic community building—decision validated by 38% performance improvement with 145x fewer followers
   

Multi-Channel Marketing Execution

• Managed integrated marketing campaigns across social media (Instagram, Facebook, YouTube), email, partnerships, PR, and emerging platforms

• Oversaw content production of 600+ marketing assets including video, photography, written content, and interactive experiences

• Developed "Hub & Shorts" content strategy optimizing for discovery (short-form) and conversion (long-form), resulting in 830% YouTube view growth

• Executed real-time marketing during live expedition events, coordinating content capture and distribution with on-ground operations teams

Performance Marketing & Analytics

• Established KPI frameworks measuring brand awareness, engagement, audience growth, and customer acquisition metrics

• Analyzed marketing performance across channels, identifying organic social delivering 4,600% better ROI than paid advertising

• Generated executive-level reporting with actionable insights driving strategic pivots and resource allocation decisions

• Conducted comparative analysis proving organic content strategy outperformed paid ads by 46x in engagement efficiency

Partnership & Stakeholder Management

• Negotiated and managed marketing partnerships with celebrity talent, brand sponsors, and media organizations

• Coordinated marketing efforts with high-profile ambassadors including NASA astronauts, astrophysicists, journalists, and entertainment personalities

• Managed relationships with external vendors, content creators, and brand collaborators

• Served as primary marketing liaison to executive leadership, providing strategic counsel on positioning and growth initiatives

Team Leadership & Crisis Management

• Provided strategic direction during organizational transitions and platform account crises

• Implemented systems and protocols preventing future disruptions (multi-admin access, backup procedures, contingency planning)

• Rebuilt marketing function twice after organizational changes, delivering 81.5% audience growth in 6-week recovery period

• Mentored cross-functional teams on brand standards, content best practices, and community management principles

Customer Experience & Community Building

• Designed customer journey for luxury clientele across awareness, consideration, and advocacy stages

• Built and nurtured community of brand advocates, leveraging user-generated content and testimonial marketing

• Managed customer communications and relationship development for UHNW prospects and alumni

• Created feedback loops ensuring customer insights informed product development and marketing strategy

 

 

Measurable Business Impact

Audience & Community Growth

• Grew YouTube from 112 to 588 subscribers (+425%) and 20K to 186K views (+830%)

• Increased Instagram engagement 324% month-over-month during peak campaign

• Built authentic community with 7-10% engagement rate (3x luxury travel industry benchmark)

• Generated 139K+ Instagram reach and 5,600+ content interactions
   

Content & Campaign Performance

• Produced content generating 231K+ Instagram views and 1.4M+ Facebook views

• Achieved viral content moment: 14K views in 24 hours through strategic platform placement

• Delivered 81.5% follower growth and 82.6% profile visit increase in post-crisis recovery campaign

• Created partnership content generating 94 shares (Paul Oakenfold collaboration) and 612 likes (Grammy-nominated artist feature)

Marketing Efficiency & ROI

• Proved organic community-building strategy delivered 46x better engagement than paid advertising

• Built cost-effective growth engine relying on authentic relationships vs paid acquisition

• Demonstrated sustainable marketing model surviving organizational disruptions and leadership changes

• Validated strategic decision-making through measurable performance improvements post-intervention

Brand Validation

• Successfully positioned brand for high-stakes expedition launch with compressed timeline (3 weeks from account restart to voyage departure)

• Maintained brand reputation and customer relationships through multiple organizational crises

• Created marketing assets and brand equity enabling future expeditions and business development

• Performance metrics declined 50% following departure, validating individual contribution and strategic leadership impact

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