Are you speaking the same language (with clarity)?

*text written based on velvet noise-maja 's essay on substack. Found here. "Speak So You Can Be Found"

duh

The world is totally overloaded with messages, right? So how can your brand actually cut through all that noise and connect with the people who matter?

It's all about clarity. You need to say who you are, what you stand for, and what makes you unique—but you have to do it with real honesty and precision. Authentic communication is the key to building relationships that don't just fade away.

Why Clarity Wins

Brands are kinda like people looking for a meaningful relationship. They need to "speak so they can be found."

When your brand's identity, values, and intentions are super clear and you say them consistently, the right audience can recognize you, trust you, and engage with you instantly. If you’re vague, you create distance and uncertainty. People can't connect with a brand they don't truly get.

Make Your Signal Loud and Clear

Want your brand to be a beacon? Focus on these steps:

• Define your core: What are your absolute, non-negotiable values? What's your mission and personality? Write this down, then weave it into everything—from your website and social media to newsletters and press releases.
  

• Be consistent: Use the same voice, the same key messages, and the same emphasis points across all your channels. Consistency builds recognition and trust. Your message needs to ring true no matter where someone finds you.
  

• Tell your story: Don't just list what you do. Explain why you do it and how that makes you different. Being specific and a little vulnerable attracts the right people and turns them into true fans.
  

• Invite conversation: Connection is a two-way street. Encourage your audience to jump in—ask for feedback, invite dialogue, or show them a glimpse behind the scenes. Sharing the mic makes your brand way more relatable.
  

• Stay authentic: Don't try to hide your quirks, your big aspirations, or the journey you’re on. The more real you are, the more likely people will connect with you on a deeper level.

Connection Starts with Clarity

The brands with the most devoted followings are the ones who speak their truth boldly and transparently. The more you "speak" who you are—in every interaction, online and off—the more your brand acts as a perfect magnet for people who resonate with what you represent.

In the end, it all comes down to clarity being the starting point for every true connection. Duh!