Done is Better Than Perfect
- Luciana Machado

- Oct 26, 2025
- 2 min read
Updated: 19 hours ago
You've seen the posts: people with half your skill are succeeding because they didn't overthink it. That’s the truth. My primary trait, impatience (yup, guilty), is my most effective business strategy. When I'm inspired, I act quickly because I know momentum is a finite resource that I can't afford to waste (hello, strategic ROI).
You’ve seen it. I’ve seen it. People with half your skill are succeeding while you’re still "refining" your plan.
The truth is people aren't better than you, they’re just faster.

My primary trait—impatience—is my most effective business strategy. When I’m inspired, I move. Momentum is a finite resource, and in the world of ROI, waiting is the most expensive mistake you can make.
The Math is Simple: Momentum Capture = ROI
Perfectionism isn't a high standard; it’s just delayed action. The most impactful things you can do for your career are often free. The only price is the courage to not wait.
The Rebrand: Get the Pinterest board ready, then add the service to your site. It exists now. Fix the fonts later.
The Pitch: Stop waiting for "vanity metrics." I have a low follower count, and I still hit "send." Creativity and vision outweigh a follower count every single time.
Embrace the Mess
The journey is messy. You will stumble, trip, and occasionally fall flat on your face. Good. That’s where the magic happens. Each misstep is a data point you wouldn’t have if you were still sitting on the sidelines.
The Mantra: Done is Better Than Perfect
If you can take one small, tangible step today—a sketch, a draft, an email—make it exist first. You can make it good later.
Don’t let a lack of action be the only thing separating you from the life you want. Stop planning. Start existing.
What’s one thing you’ve been overthinking? Do it today. Go!



