​
​
Call me Lucy. I am a brand strategist, a cross-cultural storyteller, and what I like to call a "turnaround specialist". I thrive in the gap between a complex problem and an impossible deadline, connecting the dots that others usually miss.
​
I build and run lean, effective brand and social strategies, fix broken digital channels, and manage live, high-stakes marketing for global teams - on time, and with results you can measure. If you’ve got challenges, I solve them. If you want honest feedback and hands-on execution, let’s talk.
 

Human First (Even with the Robots)​

I am AI-fluent and data-informed, but I am always human first. Let's face it, no algorithm can replicate intuition and the shared human experience.
​​
cross-border thinking, cross-channel doing. 
​
I’m currently based in Brazil, but I work everywhere. I’m here to untangle the mess, pay attention to the world already in front of us, and leave things a little better than I found them.
 
Let's build something real.
​