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Call me Lucy ​
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Or Lu ("Lou"), whatever works. I am a brand strategist, a cross-cultural storyteller, and what I like to call a "turnaround specialist". I thrive in the gap between a complex problem and an impossible deadline, connecting the dots that others usually miss.
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I build and run lean, effective brand and social strategies, fix broken digital channels, and manage live, high-stakes marketing for global teams - on time, and with results you can measure. If you’ve got challenges, I solve them. If you want honest feedback and hands-on execution, let’s talk.
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My path wasn't exactly "traditional." I started in the high-pressure world of corporate law in Brazil but traded the courtroom for the world. I went from managing digital communities at BBC Radio 1 in 2010 - back before algorithms ran the show - to working as a VIP concierge at the London Olympics, booking villas and private jets for Saudi royals, and managing international supercar rallies. I’ve spent my life living between cultures, which taught me to see boundaries as opportunities rather than walls.
 
Human First (Even with the Robots)​

I am AI-fluent and data-informed, but I am always human first. Let's face it, no algorithm can replicate intuition and the shared human experience.
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cross-border thinking, cross-channel doing. 
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I’m currently based in Brazil, but I work everywhere. I’m here to untangle the mess, pay attention to the world already in front of us, and leave things a little better than I found them.
 
Let's build something real.
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