Twas' but one click.

We used to rely on PDFs for our press kits. You’d fire one off, and a journalist would sigh, ready to wade through 12 pages of links and images that were nearly impossible to find. Did bulky mean professional? Spoiler: it didn’t.

I suggested creating a microsite, just one simple page on our website. Radical, right?

The old guard wasn’t thrilled:

-Do we have time? (Not really.)

- Isn’t the PDF good enough? (Only if we’re aiming for mediocrity) 

- It’ll cost money! (Everything costs money, but I can handle it for free.)

When the business isn’t customer-focused, meeting the audience where they are becomes impossible. What can WE do for YOU? I keep that question front and center, aligned with our values. Investing time and resources can feel risky and I agree. But think of the big picture: short-term effort for long-term payoff.

Bottom line: if you want people to engage with your brand, don’t make them work for it. Make that yes as easy as you can. Just one click away. Just Do It (And I Did!)

I was sure a polished final product would quiet 'the critics'. Turns out, there were no pushbacks, just a lack of enthusiasm. It was dubbed a “parallel media kit”.

Fine. Challenge accepted.

The proof is in the pudding

After the show, we noticed that , every media outlet used the HTML version as a reference. (I could tell by the images).

One small win for moi, and a giant win for the business.

My philosophy is: if I can help, I will, even if my brilliance isn’t seen at first. I’m here to see what you might have missed.

Side note: marketing+comms isn’t just a side hustle for bored interns. This is a field, people. There are actual academic credentials involved! Being able to make a newsletter in Canva does not mean you’re ready to storm the press with a masterful campaign. Respect the craft.