CROSS-BORDER THINKING, CROSS-CHANNEL DOING
I run marketing
for high-stakes launches
that can't afford to fail.
CROSS-SECTOR STRATEGY - DIGITAL MARKETING & COMMUNICATIONS - EXPERIENCE DESIGN
RIO DE JANEIRO • LONDON • NEW YORK
CONNECTING CULTURE, CREATIVITY, AND MEASURABLE RESULTS.
Culturally Fluent • Chronically Online • Always Curious
Luciana Machado
I work at the intersection of brand strategy, audience intelligence, global operations, and platform ecosystems - helping brands, campaigns, and communities scale through storytelling and cross-cultural execution.
I execute brand positioning and content for companies selling expensive, complex experiences. My clients include Christie's, Four Seasons, Seabourn, BBC Radio 1, Sony, The British Museum, and TED. I've run marketing for the London 2012 Olympics, a live space show that generated 5.8 million views, and luxury expedition companies operating in the Arctic and Galapagos.
I'm based currently based in Rio de Janeiro, Brazil, with 15+ years working across six continents. I write about all of this at my blog, The Voices in My Head.
Whether you're a global powerhouse or a one-man show, if you need a hands-on, experience-obsessed, ride-or-die, 360-degree marketing pro, then I can help.
PAST COLLABORATIONS
Who I've Worked With
STRATEGY, PLANNING, EXECUTION
What I Can Do For You
If the playbook won't work because the timeline's too tight, the stakes are too high, or the offering doesn't fit standard frameworks, that's when you call me.
Brand Strategy & Brand Management
-
Brand Positioning
-
Messaging Architecture
-
Go-to-Market Strategy (GTM)
-
Brand Guidelines & Governance
Experiential & Event Marketing
-
Event Strategy & Production
-
Luxury & Immersive Experiences
-
Product Launches & Activations
-
Virtual & Hybrid Events
Digital Marketing & Growth Marketing
-
Performance Marketing
-
Social Media Marketing & SEO
-
Content Strategy & Distribution
-
Email Marketing & CRM
Partnership Marketing & Sponsorship Sales
-
Strategic Partnerships
-
Sponsorship Activation
-
Business Development
-
Stakeholder Management
STRAIGHT FROM THE BLOG
The Voices in My Head
This is my open notebook where I think out loud about strategy, branding, case studies, past projects, experiments, and the ideas that refuse to sit still. Work, culture, and the art of making brands more human.
