CROSS-BORDER THINKING, CROSS-CHANNEL DOING
Lucy
et al.
Cross-Sector Strategy | Digital Marketing and Communications | Events and Experience Design
RIO DE JANEIRO • LONDON • NEW YORK
Luciana Machado
CULTURALLY FLUENT | CHRONICALLY ONLINE | ALWAYS CURIOUS
Multicultural creative and dot-connecting problem-solver
I've spent 15+ years working across six continents helping luxury, hospitality, tech, space, and cultural brands figure out what they're actually saying before they say it louder.
I strategize, plan, and execute.
Whether you're a global powerhouse or a one-man show, if you need a hands-on, experience-obsessed, ride-or-die, 360-degree marketing pro, then I can help.
I've worked with Christie's, BBC Radio 1, Sony, The British Museum, Financial Times, Ticketmaster, and TED, among others.
PAST COLLABORATIONS
Who I've Worked With
WHAT I CAN DO FOR YOU
Services
I help brands connect culture, creativity, and measurable results.
Brand Strategy & Brand Management
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Brand Positioning
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Messaging Architecture
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Go-to-Market Strategy (GTM)
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Brand Guidelines & Governance
AI Content & Quality Assurance
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High-volume AI content review
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Tone, clarity
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Translation & Localization
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Human-first AI refinement
Digital Marketing & Growth Marketing
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Performance Marketing
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Social Media Marketing & SEO
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Content Strategy & Distribution
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Email Marketing & CRM
Marketing Communications
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Campaign Management & Automation
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Data Analytics, Reporting & ROI
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KPI &Budget Management
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GEO
Experiential & Event Marketing
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Event Strategy & Production
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Luxury & Immersive Experiences
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Product Launches & Activations
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Virtual & Hybrid Events
Partnership Marketing & Sponsorship Sales
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Strategic Partnerships
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Sponsorship Strategy & Activation
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Business Development
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Stakeholder Management
STRAIGHT FROM THE BLOG
The Voices in My Head
This is my open notebook where I think out loud about strategy, branding, case studies, past projects, experiments, and the ideas that refuse to sit still. Work, culture, and the art of making brands more human.
