Abarth Art By Alec (Monopoly)

Back in 2014, Gumball 3000 partnered with artist Alec Monopoly to create a custom-painted Fiat Abarth for the rally. He came by our office on Latimer Road and spent the afternoon turning the car into a moving canvas—I snapped these shots from my window while he worked.

Art in Motion

That same car later became the final lot in our charity auction with Christie’s in Ibiza, raising funds for the Gumball 3000 Foundation. Basically, the only time a Fiat was worth a fortune, ha.

"The Gumball 3000 Foundation hosted a charity event yesterday in Ibiza, showcasing a hand-painted Abarth 500 auctioned by Christie's for the first time. Renowned artist Alec Monopoly transformed the car into a symbol of unity between art, automobiles, and popular culture.

The auction raised 110,000 euros, with proceeds benefiting the Tony Hawk Foundation, supporting underprivileged youth through education and infrastructure projects. This collaboration highlights the Foundation's commitment to empowering future generations with optimism and opportunity."