When Alec Monopoly Painted a Fiat Abarth for Gumball 3000 (And Christie's Auctioned It)

That Fiat Abarth, hand-painted by street artist Alec Monopoly, later sold for €110,000 at a Christie's charity auction in Ibiza, with proceeds benefiting the Tony Hawk Foundation through Gumball 3000's nonprofit partnerships.

Watching Alec Monopoly Turn a Car Into Art

Back in 2014, Gumball 3000 partnered with artist Alec Monopoly to create a custom-painted Fiat Abarth for the rally. He came by our office on Latimer Road and spent the afternoon turning the car into a moving canvas—I snapped these shots from my window while he worked.

The Gumball Foundation auction in partnership with Christie's raised 110,000 euros, with proceeds benefiting the Tony Hawk Foundation, supporting underprivileged youth through education and infrastructure projects. This collaboration highlights the Foundation's commitment to empowering future generations with optimism and opportunity.

The Christie's Ibiza Auction: €110,000 for a Tiny Fiat

That same car later became the final lot in our charity auction with Christie’s in Ibiza, raising funds for the Gumball 3000 Foundation, which I was a manager of. Basically, the only time that tiny Fiat was worth a fortune, ha.

How the Gumball 3000 Foundation Uses Auction Proceeds

The Gumball 3000 Foundation hosted a charity event yesterday in Ibiza, showcasing a hand-painted Abarth 500 auctioned by Christie's for the first time. Renowned artist Alec Monopoly transformed the car into a symbol of unity between art, automobiles, and popular culture.

Every city along the rally route, the Gumball 3000 Foundation will host live benefit auctions. If you are there, you raise a paddle. If you are not, you can still bid online. The strongest online offers are carried straight into the room, so geography is not an excuse.

The 2014 Auction Catalog: From Lewis Hamilton to Mike Tyson

Every dollar raised goes to the Gumball 3000 Foundation, which funds youth-focused programs around the world through its nonprofit partners. Over the years, that support has reached organizations working across sport, community development, and life-changing opportunities for young people.

And yes, the lots are exactly what you would hope for from a rally that lives at the intersection of cars, culture, and a bit of mischief.

Lewis Hamilton’s signed Puma driving gloves are up for grabs, paired with two VIP tickets to a Formula 1 race of the winner’s choosing, courtesy of the Mercedes-AMG F1 Team. Motorsport provenance does not get much closer to the source.

The rest of the catalog leans just as hard into cultural icon territory, from Tommy Lee’s signed Remo snare drum to Mike Tyson’s boxing gloves and other pieces that feel pulled from the last few decades of music, sport, and entertainment history.