top of page
Gemini_Generated_Image_v95n09v95n09v95n_edited_edited.jpg

Graphic Design. Who Let Me Do This?

  • Writer: Luciana Machado
    Luciana Machado
  • Jun 29, 2025
  • 2 min read

Updated: Jul 11, 2025


In the last post, I talked about how proud I was. But honestly, every day, every time I come across one of my graphics, or one of the posters for The Universe is Absurd with William Shatner and Neil deGrasse Tyson, it still doesn’t feel real. It hits me in slow waves, you know, the magnitude. The privilege of having been the one to design all this. Of turning something I started as a hobby into something that’s now part of my actual job.


From Canva to Cosmos - No Photoshop, No Problem

Google Search Results Page
Google Search Results Page

And it’s not even my job, technically. Graphic design isn’t in my title. It’s something I picked up depois de velha, late in life, just because I was curious. I never studied it formally. I don’t use Photoshop. I use Canva. But I do consider myself really good at Canva now. I took some online courses during the pandemic, as a hobby, and somehow, here I am, mixing AI with design, building entire campaigns.


And it’s wild because, wow, the pandemic was five years ago. So I guess I do have some experience. This Campaign Was Brought to You by Mild Delusion and Wifi


This Seattle show was the first time I got to fully own the visual direction of something this big. Every graphic, every asset, they were mine (!!). Approved by others, of course, but most of the creative direction came from me. I was given the concept, the vibe they were going for, and then left to build it out how I saw fit. And they trusted me. They let me experiment. They liked what I was doing.


Forget “Pinch Me”, Go Ahead and Hit Me With a Bus


I keep having to say this out loud to make myself believe it: I’m in a job that lets me create things that bring me joy, more than just professionally, down to my core. And I never want to take that for granted.



That's all me!
That's all me!

 
 

  • Bilingual strategist and dot-connector. multi-hyphenate. 

  • Cross-cultured storyteller that spent over 15 years listening and understanding global audiences and turning brand moments int authentic memories.  

  • Human and artificial intelligence, combined.​​

bottom of page