Graphic Design. Who Let Me Do This?
- Luciana Machado

- Jun 29, 2025
- 2 min read
Updated: Jul 11, 2025
In the last post, I talked about how proud I was. But honestly, every day, every time I come across one of my graphics, or one of the posters for The Universe is Absurd with William Shatner and Neil deGrasse Tyson, it still doesn’t feel real. It hits me in slow waves, you know, the magnitude. The privilege of having been the one to design all this. Of turning something I started as a hobby into something that’s now part of my actual job.
From Canva to Cosmos - No Photoshop, No Problem
And it’s not even my job, technically. Graphic design isn’t in my title. It’s something I picked up depois de velha, late in life, just because I was curious. I never studied it formally. I don’t use Photoshop. I use Canva. But I do consider myself really good at Canva now. I took some online courses during the pandemic, as a hobby, and somehow, here I am, mixing AI with design, building entire campaigns.
And it’s wild because, wow, the pandemic was five years ago. So I guess I do have some experience. This Campaign Was Brought to You by Mild Delusion and Wifi
This Seattle show was the first time I got to fully own the visual direction of something this big. Every graphic, every asset, they were mine (!!). Approved by others, of course, but most of the creative direction came from me. I was given the concept, the vibe they were going for, and then left to build it out how I saw fit. And they trusted me. They let me experiment. They liked what I was doing.
Forget “Pinch Me”, Go Ahead and Hit Me With a Bus
I keep having to say this out loud to make myself believe it: I’m in a job that lets me create things that bring me joy, more than just professionally, down to my core. And I never want to take that for granted.



































