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Fake Photo, Real Work

  • Writer: Luciana Machado
    Luciana Machado
  • Sep 21, 2025
  • 1 min read
White bottle with Antarctica 2024 design stands on snowy ice with ocean in background. Bright blue sky, Klean Kanteen logo visible.


New Skill Unlocked


I didn’t set out to learn AI for product photography. But over the past 2 years, through courses, certifications, and a lot of trial + error, I'm getting the hang of it. A year ago, I couldn’t have made a mock-up like this. Now....voilá, it's in the toolkit.


This is a mock-up of a Kleen Kanteen water bottle from the Space2Sea Antarctica 2024 partnership, which featured art by Stephen Wiltshire, MBE, the memory artist known for insanely detailed cityscapes drawn entirely from memory.

Very happy to have the freedom (and courage, I guess?!). I can try ideas that used to be too slow or too expensive, and I can see how fast new tools reshape the way we tell visual stories. I'll keep posting my new creations. Onwards.




 
 

  • Bilingual strategist and dot-connector. multi-hyphenate. 

  • Cross-cultured storyteller that spent over 15 years listening and understanding global audiences and turning brand moments int authentic memories.  

  • Human and artificial intelligence, combined.​​

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