Kleen Kanteen in Antarctica: Fake Photo, Real Work

Kleen Kanteen in Antarctica, graphic design by Luciana Machado/Lucy Machado

New Skill Unlocked - Kleen Kanteen

I didn’t set out to learn AI for product photography. But over the past 2 years, through courses, certifications, and a lot of trial + error, I'm getting the hang of it. A year ago, I couldn’t have made a mock-up like this. Now....voilá, it's in the toolkit.

This is a mock-up of a Kleen Kanteen water bottle from the Space2Sea Antarctica 2024 partnership, which featured art by Stephen Wiltshire, MBE, the memory artist known for insanely detailed cityscapes drawn entirely from memory.

Very happy to have the freedom (and courage, I guess?!). I can try ideas that used to be too slow or too expensive, and I can see how fast new tools reshape the way we tell visual stories. I'll keep posting my new creations. Onwards.