Space2Sea Antarctica Documentary, produced by FUTURE of SPACE in Partnership with Seabourn

Luciana Machado / Lucy Machado was the Head of Marketing and Communications for the Space2Sea Antarctica Voyage of Legends, produced by FUTURE of Space

Space2Sea Antarctica

Space2Sea is an elite series of luxury expedition programs produced by FUTURE of SPACE. The series is designed to function as a "floating think tank," blending travel to Earth’s most remote territories with deep intellectual exploration alongside world-renowned visionaries. Its primary goal is to foster a powerful connection between the challenges of outer space exploration and the preservation of our planet’s last great wilderness areas. The first Space2Sea expedition, the 2024 "Voyage of Legends" to Antarctica, featured a curated group of world-renowned cultural and scientific luminaries.

The primary celebrity lineup consisted of eight "Legends":

• William Shatner: The iconic actor and explorer who shared his unique perspective on life and space.

• Neil deGrasse Tyson: Renowned astrophysicist and science communicator who guided stargazing sessions.

• Scott Kelly: Acclaimed astronaut who holds the record for one of the longest stays in space.

• Ann Curry: Award-winning journalist who moderated key discussions and shared storytelling insights.

• Céline Cousteau: Environmental advocate and filmmaker who connected the journey to ocean conservation.

• José Hernández: NASA astronaut and engineer whose story focuses on perseverance and education.

• Charlie Duke: One of the legendary Apollo moonwalkers who offered historical context for human exploration.

• Stephen Wiltshire: A distinguished artist who sketched live impressions of the Antarctic landscape.

Beyond this core group, the voyage included Keyon Harrold, a Grammy-nominated trumpeter and composer who provided musical performances throughout the trip.

My Role as Head of Marketing and Communications for FUTURE of Space and the Space2Sea Antarctica Voyage

1. Brand Strategy & Go-to-Market (GTM)Brand positioning, messaging architecture, GTM strategy, competitive analysis, brand governance.Led brand transformation for FUTURE of SPACE, driving category creation from “space voyage” to “exploration platform” across all channels.

2. Digital Marketing & Growth MarketingPerformance marketing, social media marketing, email marketing, CRM, SEO, content strategy, paid media management.Scaled organic social reach from 0 to 611K in 90 days. Delivered 1.4M video views in 6 months with 14% engagement rate vs 1-5% industry benchmark.

3. Partnership Marketing & Sponsorship SalesStrategic partnerships, sponsorship strategy, business development, stakeholder management, contract negotiation, activation management.Brokered and executed StarTalk partnership: 5.8M views, 137K likes, 12x outlier. Secured CNN exclusive, Fortnum & Mason, Carl Friedrick.

4. Event Marketing & Experiential ProductionEvent strategy, product launches, virtual events, webinars, live broadcast production, on-site team leadership.Produced first live educational webinar from Antarctica via Starlink. 200,000 live viewers, 42 countries. Zero paid media budget.

5. Marketing Operations & AnalyticsMarketing operations, campaign management, data analytics, KPI tracking, ROI analysis, budget management, marketing automation.Built CMS, metrics dashboard, sponsorship database from scratch. Drove seven-figure booking revenue per cycle with full-funnel reporting.

6. Marketing Communications (MarCom)Public relations, executive communications, media relations, internal communications, press releases, talking points.Served as primary brand liaison for William Shatner, Neil deGrasse Tyson, Céline Cousteau, Oscar-winning filmmakers. Managed CNN, Space.com, FT coverage.

Tools & Platforms

For ATS keyword scanning

SEO | Google Analytics | Google Search Console | YouTube Live | Starlink | UTM Tracking | CRM | HTML | Adobe Creative Suite | Canva | Meta Business Suite | LinkedIn Campaign Manager | Mailchimp | WordPress | Webflow | Asana | Notion | Slack

Industries

Helps with SEO + recruiter filters

Luxury Travel | Exploration | EdTech | Science & Space | Conservation | Media & Entertainment | Nonprofit | Web3 & Emerging Tech

https://youtube.com/shorts/N2z3z2RJN9c?si=IjcIdFDNApDShNa9

Trailer for the Space2Sea Antarctica doc filmed by Dear Friends Films - Dec 2024

Overview

Led marketing and communications for FUTURE of SPACE, the organization behind Space2Sea Antarctica — a first-of-its-kind expedition connecting space exploration with ocean conservation. Owned strategy + execution across brand, content, events, partnerships, and digital for a global audience of students, sponsors, and VIPs including William Shatner, Neil deGrasse Tyson, Scott Kelly, and Céline Cousteau.

Scope & Impact

1. Marketing Strategy & Brand Leadership

• Defined global marketing strategy, campaign objectives, and KPIs for Space2Sea voyages and FUTURE of SPACE events

• Aligned cross-functional stakeholders across creative, production, partnerships, and operations

• Maintained brand governance across all visual, verbal, and experiential touchpoints. Updated brand guidelines.

2. Content & CommunicationsOwned all core marketing materials end-to-end:

• Websites + landing pages: Copy + structure for space2sea.io, event pages

• Press + PR: Wrote and distributed press releases, media kits, announcements

• Sponsorship: Built partnership decks, tailored value propositions, co-branded asset direction

• Email: Newsletters, webinar invites, post-event recaps. Ex: Dec 20th “A Conversation with the Legends” student webinar comms

• Social: Channel strategy for Instagram, LinkedIn, YouTube. Optimized based on engagement

3. Event Marketing: Space2Sea Antarctica Dec 2024Led pre/during/post marketing for the 10-day Antarctica expedition aboard Seabourn Venture:

• Pre-event: Voyager comms, sponsor deliverables, VIP guest coordination, Buenos Aires activation at Alvear Palace + Bosch Palace

• Live: Oversaw livestream production for Dec 20th student webinar with 50K+ schools. Graphic contact for stream assets

• Post-event: Recap reports, performance summaries, content archival

• Team: Listed as Marketing and Communications in Master Program docs

4. Sponsorship & Partner Marketing

• Collaborated with Partnerships team to craft sponsor-facing decks and proposals

• Wrote brand-aligned copy for partner announcements and activations

• Creative direction for sponsor integrations across digital, on-site, and broadcast

5. Digital & Social Execution

• Built content plans by channel and audience segment: students, donors, luxury voyagers, space community

• Coordinated handoffs with video/photo team: Tyler Bower, Erich Saide, Robin Vieira, et al

• Supported livestream tech with Wade Holler + Alex Martin for YouTube integration

Key Deliverables

Marketing plans | Sponsorship decks | Media kits | Press releases | Website copy | Social content calendars | Event landing pages | Brand playbooks | Partnership proposals | Livestream graphics | Post-event reports

Selected Results

• Dec 20, 2024 Webinar: "A Conversation with the Legends" — moderated by Janet Ivey with Shatner, Tyson, Hernández, Kelly. Streamed live to classrooms globally

• Brand System: Established voice/messaging for FUTURE of SPACE as distinct from legacy Space2Sea branding

• Partner-Ready: Built repeatable sponsorship + media kit templates now used across FoS initiatives

Tools + Channels

Instagram | LinkedIn | YouTube | Mailchimp | WordPress | Keynote | Google Workspace | Asana | Seabourn Venture A/V integration